Building passionate product people.
I work with founders, CPOs and Product Leaders in early stage companies on the calls that do not have a playbook; what to bet on, who to hire, and what to stop.
Consultant
Coach
Trainer
Author
You already have what it takes to build great products. I make it fun.
Why work with me?
You know the problem you’re trying to solve; I've spent 16+ years solving the problems that will create the most value.
You have a clear vision of the business you want to build; I've sat where you're sitting, made the calls you're weighing now, and learned what actually works.
You know which users you want to serve; I'll work directly with you: sharpening your product judgment, helping you think through the decisions that matter, and giving you a sounding board you can trust as you lead.
HIRE ME AS YOUR PRODUCT LEADER
Product leadership without the permanent hire.
Two ways to bring me in. Product versus process. Interim CPO means I'm in the business working on your product. Fractional CPO means I'm on the business, building the practices around it.
Not sure which one you need? That is usually the first thing worth working out.
Coaching to build product judgement
Product leadership looks different for every person and every team. My coaching approach adapts to that, whether you're working through it on your own or building new habits together.
Personalized coaching that breaks down the craft of product management, helps organize opportunities, and highlight risks, allowing you to get your product, team and organize to value, faster.
1:1 Coaching
Customized coaching program tailored to your team’s needs, helping them to integrate skills in your org’s context. My focus is always on critical and driving towards value.
Team Coaching
What my clients say about working with me
I had no previous product experience and needed support implementing the founding principles of building a product. Rosemary provided me with an excellent foundation for setting goals, testing hypotheses with users, trying to build a product that people want to use. I would highly recommend Rosemary’s coaching practice for any new entrepreneur building their first product.
-Charlotte Horler, Founder, Nula Carbon
We were trying to create a new Product department from the ground up in a busy (and consequential) election year and Rosemary was able to give us the grounding and foundational knowledge we needed to be successful, while allowing it to fit into the ever-changing landscape that is political technology.
- Daniel Souweine, Founder, Get Thru
Trusted By
Rosemary King is the Founding Principal of King Catalyst, Inc. She brings proven expertise in driving revenue growth, building data infrastructure, and scaling operations from leading technology companies. In a time when small teams can build everything, you have to question should you build anything? Rosemary has 16+ years leading product teams through rigorous discovery and framing practices that build alignment around a clear product vision, and creates iterative roadmaps that prioritizes value.
In the earliest years of her career, Rosemary was focused on enablement of great product practices, aligning teams and organizations around a product-led practice. Building great products isn’t a mystery, it’s a craft and she loves teaching it.
About Me
What seasoned Product Leaders wish they'd known before they joined an early stage company.
The Product Leader's Start-Up Handbook was built on a simple premise: the challenges that senior product leaders face when joining startups and scale-ups are not random, they are deeply patterned, remarkably consistent, and sometimes preventable.
NDAs. Non-disparagement agreements. Reputational risk. The quiet shame of walking away from a role that was supposed to be your big break.
These are the forces that have kept this conversation underground, until now. Through in-depth interviews with 28+ VPs, Directors, and Heads of Product, this book surfaces the patterns that define what is, for many product leaders, an all-out battleground.
What emerged was clear: the dysfunction that derails senior product hires has little to do with individual competence, and everything to do with the structural friction between founder-led organizations and the discipline of product management.
Grounded in real experience and rigorous research, The Product Leader's Start-Up Handbook gives product leaders the tools they need to evaluate opportunities before they say yes, navigate dysfunction once they're in, and set themselves up to actually succeed.
The conversation is long overdue. Subscribe on the Product Leader’s Start-up Handbook Substack above.